Twitter Marketing - How to Use Twitter to Make Money

Author: mike

While you probably do not have the reach, or the visibility, of the likes of Google and Starbucks, that doesn´t mean that you aren´t able to glean a pretty penny or two by investing in your own Twitter account.

Requisites - tools and resources you need

Really, it´s not difficult to turn your social capital into cash, and here are the three things you need in order to make money using Twitter:

* A working knowledge of how to market via social networking channels

* A free twitter account

* A way to monetize your Twitter account (your own website with monetization, or referral-based program links)

Step 1: Knowing how not to market yourself on Twitter

Probably the easiest way to learn the right way to approach marketing through Twitter is to identify the wrong way of going about promoting your products and services. Quite simply -- you need to understand that your Twitter account is not to be used as a digital billboard. Sure, some individuals may get away with it -- they post tweet after tweet of links to products and services, or they´re just a non-stop self-promoter. However, for every blatant advertiser making money on Twitter, there are hundreds, if not thousands, who aren´t making one thin dime.

Step 2: Representing a product or service that your followers need

One of the major pitfalls of marketing is choosing to promote a product or service that your audience doesn´t really need, or isn´t, as a whole, willing to pay for. This marketing tidbit is as true when you´re marketing with Twitter as when you´re promoting a product or service from your own website or blog.

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Article Source: ArticlesBase.com - Twitter Marketing - How to Use Twitter to Make Money

Have a nice day!

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