When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs.
The results? Not much.
I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people?
The answer, I discovered, is ezine advertising.
Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.
And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience.
There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach.
Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule is: "Track your Ads!" Say you place an
ad in 5 different ezines and get a hundred responses. If you don't track your
ads,
you won't know which ezines were pulling responses and which weren't.
But how do you track your ads?
Then, when you get a reply with 'ezineA' in the subject field, you'll know
which ezine it came from.
For a URL, it's the same principle:
However, if you're going to code your URLs, you'll need a good webstats program
to track the coded URLs. Here's another way to code your URLs: for every
ezine ad, create a duplicate of your homepage and name the page after the
ezine that your ad will appear in. So, if the ad is appearing in EzineA
2. Target your audience. It may seem obvious but some advertisers overlook
this. If you're selling a web-marketing course, don't advertise in
an ezine that deals with stock options; they probably won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that
relate to the product you're selling. You can find a list of 56 ezine
directories in 'The Free Directory of Ezines' at:
3. Once you've chosen a number of ezines that target your audience, subscribe
to them and examine the ads closely. If you see an ad that keeps repeating
issue after issue, you can be pretty sure that it's getting results.
You've found a good ezine to advertise in.
4. Check to see how many ads are in the ezine. You probably won't get
much response from an ad in an ezine that has 15 or 20 ads per issue.
Readers of those ezines have become hardened to the ads and have
learnt to skip them.
5. Check to see if the ezine publisher has a policy of never running
ads for two similar products in the same issue - your ad will be
much more effective if it's the only one of its kind in that particular
issue.
6. Small ezines Vs. Big ezines: bigger is not always better. The
big ezines with 1000's of subscribers tend to have more ads than
the small
ezines. Also, small ezines with only a few hundred subscribers
often have a much more targeted audience than the big ezines.
7. Repeat your ads. Research shows that off the Web, an ad has
to be seen about 21 times before someone acts on it; on the
Internet it's
about 9 times. If your budget allows, try and have your ad
repeated at least
three times in a particular ezine. Most ezines offer discount
packages for bulk advertising.
8. Email address Vs. URL. The advantage of giving an email
address is that it gives you the opportunity to send a powerful
sales
letter to
the person who responded to your ad. It's also much easier
to track your ads with an email address than a URL.
9. Offer something free in your ad copy. It'll often tip
the balance between a response and no response.
10. Keep your ads short, even if you're not using the number
of words you're allowed. Short ads are more likely to
be read. Keep
your sentences
short too; they pack much more power. Use the word 'You'.
Don't describe your product but tell the reader what
your product
can do for them.
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