Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

Is Online Advertising - A Good Way For Small Companies To Beat The Credit Crunch ?

The credit crunch is hitting just about every business, small or large, however, it is the smaller companies that are usually at most risk.

It is common practice for businesses to re-evaluate their expenses when times are tough, and this often includes marketing budgets. Indeed, recently many people have reported decreases in offline (print) marketing budgets, due, mainly to the credit crunch and financial turmoil that both the US and UK are experiencing.

It is interesting to note however that conversely, Online advertising spend is on the increase.

Why is this? What is the difference between online and offline expenditure, and why should one be on the decline due to a credit crunch, while the other is increasing?

Advertising ROI

The most rational and likely explanation for this is the huge difference between instant Return On Investment. Whilst print advertising can be a great way of developing brand name and awareness, the financial returns for every or $ spent are known slow to arrive. This means that, during times of prosperity funds are freely available for Print based advertising.

Online advertising tends to see a much quicker and higher ROI, with either instant or swift results.

Advertising Budget, or Cost of Sale?

Some companies have even been quoted as saying that, although they are reviewing their Offline advertising, with a view to cutting costs, they now consider Online promotion to be more of a 'cost of sale' than an actual advertising cost.

It is easy to see why.

In a survey by iProspect, 68% of internet searches don't look further than the first page of Google for products or services they are looking for. This means that if you don't appear on the first page, you are missing out on a seriously high percentage of your would be revenue.

This means that funds spent increasing a websites online search rankings are more or less guaranteed to increase the levels of sales that the website realises. This does imply that Online web promotion should be seen as more of a Cost of Sale than a straight advertising cost.

During financial hardships, it makes sense for businesses to cut advertising costs, so long as they can still achieve a level of income to keep them afloat. Thus, cutting funds from Offline advertising, which may well be seen as a brand awareness raiser that can presently be ill afforded, and allocating those funds to Online web promotion, which tends to give a much quicker return, is, perhaps good business sense.

One person we spoke to stated that they feel someone that is actually searching for a product on the internet is much more likely to convert to a sale, than someone that merely sees a company's advert in a related magazine.

Forms of Online Marketing

Just like the offline advertising world, Online marketing has many sub divisions. The most popular are:

  • Pay Per Click campaigns (such as Google Adwords),
  • Banner adverts,
  • Search Engine Optimisation,

Which is the most effective?

To a large extent, this depends on what you are trying to marker online, and how long term your goals are.

Let's look at each Online marketing sub group in turn;

Pay Per Click.

The most popular pay per click advertising network in the world is Google Adwords. The effectiveness of this online advertising medium is definitely a proven fact. However, if you do not take care, you can easily waste thousands of pounds running an ill planned campaign, and be left wondering where it all went wrong!

Pay Per Click advertising is often said to be best served to websites that sell 'impluse buy' type products. PPC tends to give a very quick Return, but in the long term is more costly and gives less of an ROI than a traditionally, organic SEO campaign.

Banner Adverts

Most marketing professionals have at least heard of the term 'advert blindness'. This phrase has been traditionally used to describe the mental process of the 'filtering out' of adverts by magazine readers. It is more and more frequently used in the Online advertising world in regards to banner adverts.

Basically, most people ignore banner adverts these days without even thinking about it. This means even if you get a good deal on your banner advert campaign, the results can be poor.

Search Engine Optimisation

Search Engine Optimisation (A.K.A. SEO) is a huge area, viewed by many traditional businesses as murky waters. Many are confused by the terms used by SEO professionals, and unsure whether funds set aside for this will be recouped.

If the right Ethical SEO specialist is chosen, however, the results can be astounding, and the Return On Investment excellent. It is important to stress the word Ethical here, as some SEO consultants are far from ethical. Go with a company that is willing to take the time to understand your needs as a company (or individual) and won't simply apply a 'one size fits all' type of affair to your SEO.

The returns for an SEO campaign are usually realised after 2 to 3 months, at which point your website should be experiencing not just an increased number of visits, but an increased number of 'targeted' visits. It is this targeting that is important. There is little to no point having your website ranked for terms that are not related to your website, or do not have a medium to high number of searches per month.

Used correctly, search engine optimization techniques will give you a good ROI compared to PPC advertising, as your website will be placed in front of the eyes of those actually searching for your products or services.

About The Author:

Mike Gracia writes content for Kingpin-seo. Kingpin-seo is one of the leading ethical seo, and is also proud to own a Google News approved Press Release site, meaning kingpin-seo are very well placed to offer Press Release Distribution services.


This article courtesy of SiteProNews.com

Have a nice day!

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


Subscribe and receive 5 popular summaries FREE!    
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article