Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
Sign Up Here To Get Free
Business / Marketing Tips
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Web .foxonlinelearning.com



Promotional Risk Coverage Extends The Reach Of Your Promotional Marketing Budget

Promotional risk coverage allows your company to launch high-impact promotions at a fixed cost. Have you ever wondered how your competitors are able to offer $1 million prizes? Have you ever watched in dismay as seemingly smaller companies in your market are able to engage your customers with large-value premiums? How can their marketing budgets possibly handle the potential redemption volume? Your competitors are relying upon promotional risk coverage in order to stretch the marketing reach of every promotional dollar. They are offering customers a chance to win valuable prizes and premiums at a fixed cost. They are launching exciting rebate and coupon promotions without fear of going over budget, even if those promotions become runaway successes.

You can do the same. You can leverage promotional risk coverage to inject a new level of excitement into your market without worrying about cost overruns.

In this article, you'll discover how over redemption coverage eliminates budgetary uncertainty. We'll explain how promotional risk coverage works and how you can use it to plan each of your marketing campaigns to the penny. You'll also learn how to launch large-scale promotions with high-value prizes while paying a fraction of the associated cost.

Over Redemption Coverage Eliminates The Risk Of Uncertain Outcomes

Imagine this scenario: You've launched a promotion to build new product awareness among millions of consumers. To do so, you're offering a tie-in premium with the purchase of a well-known, entrenched brand. The problem is, your budget can only handle a 20% redemption rate. If response to your promotion exceeds 20%, it will decimate your budget. How can you launch this type of promotion given the uncertainty of your market's response?

Promotional risk coverage eliminates that uncertainty. It provides financial protection in the event that your promotion's rate of redemption goes through the roof. You'll enjoy the marketing advantages of a high response to your promotion while dramatically limiting your cost.

How Promotional Risk Coverage Works

The lever that allows you to offer high-value prizes, premiums, and coupons without the risk of devastating budget overruns is insurance. Your promotional risk coverage is provided by an A+ insurance company. The insurance company assumes the risk of awarding prize winners and the costs associated with higher-than-anticipated redemption rates.

It's important to realize that promotions offering guaranteed prizes cannot be shielded with promotional risk coverage. The coverage is based upon odds. Once the insurance company calculates the odds of a high-value prize being awarded, they'll quantify the risk and extend coverage for a fixed fee. Odds are also calculated for redemption rates of premiums, coupons, and rebates.

Promotional Risk Mitigation Protects Your Marketing Budget

Your company's marketing budget has limits. The challenge is to work within those limits while extracting the maximum value from your promotional campaigns. Promotional risk coverage preserves your budget and lets you plan your marketing costs to the penny. It gives you the flexibility to launch promotions that deliver a stunning impact to your market without assuming the risk of over-redemption or awarding winners. Your budget is protected. Whether your customer wins a one million dollar prize or your premium redemption rate hits 100%, promotional risk coverage protects you from the financial risk.

Promotional Risk Coverage: Large-Scale Promotions At A Fraction Of The Potential Cost

Games and contests that offer consumers a chance to win prizes with a high-perceived value attract enormous attention. The bigger the prize, the higher the response. Without promotional risk coverage, these types of promotions would be all but impossible to launch without assuming an inordinate level of risk.

For example, suppose you wanted to launch an on-pack promotion on a popular brand through which customers could redeem a coupon for a free tank of gas. Further suppose you don't have the financial protection of promotional risk coverage. What would happen if one million consumers redeemed your coupon? Could your budget withstand the expense?

Promotional risk coverage allows you to launch these types of marketing campaigns without worrying about your budget imploding from a higher-than-expected response. It delivers the marketing exposure at a fraction of the potential cost.

Leverage Promotional Risk Coverage For Your Business

Can large-impact promotions with high-value prizes help your company build brand awareness while motivating a market response? Consider these findings...

According to eMarketer, "The chance to win is the number one most effective tool to motivate consumers to participate in permission-based marketing efforts."

According to Jupiter Research, "82% of consumers will provide private information in exchange for the chance to win."

Promotional risk coverage lets you launch high-impact promotions with budget certainty. It allows you stretch your marketing budget while prompting a response from your customers and generating awareness. Expand your brand; educate your market; excite your customers; drive sales. Promotional risk coverage protects you financially while helping you accomplish all four goals.

Promotional Currency (PC) is a digital promotions firm that merges digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions that meet the unique needs and budgets of the brand marketing or b2b marketing client. Among product offered are: unique customer loyalty programs, promotional incentives, online promotions and mobile promotions.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=70987

Have a nice day!

Web www.foxonlinelearning.com


Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing


Linking Strategies




SE Optmization

SE Tactics

SE Submission

Small Business


Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development


Website Promotion

Website Traffic

Site Map

Business Marketing
Tips Index:





1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200



Home & Index
Mission Statement

Sign Up Now!
to get Free
Busines & Marketing Tips


Autoresponders by AWeber

Subscribe and receive 5 popular summaries FREE!    
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article