Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

5 Approaches on Using Testimonials in a Sales Letter

Author: Paul Conway

Traffic will surely be generated to a site through traffic exchange when properly managed. Once people are initially enticed, leaving their contact details in the opt-in list, the sales letter that will be sent must be compelling enough to lead them to a purchase. Such obliging sales letters include testimonials.

Testimonials are live endorsements of a certain product or service. They are the living proofs whether the product or service is good or bad. In a testimony, the credibility of the business is somehow boosted or regressed, depending on how the product or service is discussed. Having good testimonies in a sales letter could greatly help in increasing the traffic conversion rate. Here are 5 ways in effectively using testimonials.

1. Include photos and URLs under the name of the people who gave the testimony. It is a common knowledge that fake names can be created by anybody so it is best to have a photo and a URL with it. It could also be just a choice of the two. A photo is a proof that it is the person who gave the testimony. A URL is a proof that such person exists as it has an active site, which can be cross checked by the viewers. This adds credibility to the business as there are people saying positive things about it. When receiving a testimonial, it is better to get the photos and URLs of the people submitting it.

2. Audio or video shall be added if possible. The existence of audio or video testimony adds integrity to the testimony. Not only does the person show his or her name, photo, and URL, but even the voice and even their faces while talking about it. This serves as an exclusive evidence of a person getting positive results out of the business. The viewers could also relate to how the people giving their testimonies speak about the product or service as they hear them tell their own stories; thus creating the urge to have the same experience and making a purchase.

3. The testimonial text must be set within a box filled with light yellow or gray color. Throughout the years, light yellow is the best color to be set as a background for testimonies. It somehow highlights the text, making it more pleasing to read. On the other hand, gray can be used if light yellow will greatly contrast the page's color scheme.

4. A sales letter may have numerous testimonials. If there are enough testimonials that would really sound encouraging to viewers, then all of them can be spread on the sales page. The strongest among them could be just below the main sub headline, and the others could be laid out throughout the page with their own sub headlines that would be convenient to read.

If there are just a few testimonials, better place them in the middle section of the sales letter. In this way, the testimonies speak out what is best about the business, product, or service.

5. The testimonials must speak about the benefits the person experienced from the product or service. It must not just contain praises for the owner of the business because of the good things the person got from it. The viewers are of course interested with knowing what they can get out of the business as well.

These are 5 very good points in including testimonials within the sales letter. Keeping a note of these will help organize testimonies within the page, giving higher chances of increasing the traffic conversion rate. This is surely best when free traffic is highly generated towards the site.

About the Author:

For over 2 years, Paul Conway has been an Internet Marketer. Using free resources, he has built a profitable online business. To know more, see free traffic

Article Source: ArticlesBase.com - 5 Approaches on Using Testimonials in a Sales Letter

Have a nice day!

Google
 
Web www.foxonlinelearning.com

 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


         
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article