Developing Effective Vision Statement

The vision statement includes vivid description of the organization as it effectively carries out its operations. Developing a vision statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. One way to determine your vision statement is to be clear on what your vision is. Also, you need to be careful because you may have an organizational vision or a customer focused vision. You will need to decide what is most important to you.

The best vision statements for result areas describe outcomes that are five to ten years away, although some look even further out.

For projects and goals, the vision statement should focus on the desired outcome of the project/goal at its completion date. Here are some guidelines for writing compelling and powerful vision statements.

In general, you should base your vision statements on the best possible outcome. In fact, you might want to envision something even better than what you consider to be the best possible outcome. Remember that the purpose of the vision statement is to inspire, energize, motivate, and stimulate your creativity, not to serve as a measuring stick for success; that is the job of your objectives and goals.

Note that originally, the vision was a compelling description of the state and function of the organization once it had implemented the strategic plan, i.e., a very attractive image toward which the organization was attracted and guided by the strategic plan. Recently, the vision has become more of a motivational tool, too often including highly idealistic phrasing and activities which the organization cannot realistically aspire. It is almost like a dream. Like a little kid who says I want a toy that makes me laugh, that does what I tell it to perform, and that serves a multitude of functions. Have fun and integrate it into your marketing, web site, and business plans. To get more business ideas log on to: http://www.kgfacapital.com

Gil Zapata is a Business Consultant and Entrepreneur with KGFA Capital (http://www.kgfacapital.com). He has been involved in numerous business ventures and has assisted many entrepreneurs. In addition, he holds numerous degrees and has assisted variious universities including Harvard Business School.

Article Source: ArticlesBase.com - Developing Effective Vision Statement

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