Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

7 Tips For Building An Explosive Opt-In List

By Sean Kells in Marketing

Anyone looking to make a serious income from home as an internet marketer should incorporate an opt-in email list at the earliest possible stage of their business. Why? Because it's a known fact that it usually takes 7 or more communications with a prospect before they are comfortable enough to make a purchase. Using an opt-in email marketing strategy will allow you to continue communicating with your customer after they have left your site and, therefore, will greatly increase your sales.

Building Your Opt-In List

Incorporating an opt-in list into your web site is fairly straightforward. The only additional tool required is a subscription to an "autoresponder" service such as AWeber or Get Response. This will allow you to put the opt-in form on your site and send out follow up emails to your subscribers.

Keep in mind that you can't just slap an opt-in form up on your web page and expect people to subscribe to your email list. Visitors to your site are looking for information to help them solve a problem. People generally won't opt-in to your list unless you offer them something of real value, like a free bonus report, ebook or email course which provides information addressing the issue that brought them to your site in the first place. The more exciting and valuable the bonus is perceived to be, the higher the opt-in rate you will experience and the better your return on investment will be. So get creative when it comes to the incentive for people to sign up to your list!

Maintaining a Strong Relationship with Your List

Once you have started capturing email addresses and building your list of "leads", you will have an asset that can be leveraged over and over again. You can use that email list to deliver offers and drive traffic to other websites and sales pages again and again. In order to maintain the value of this asset, you need to treat your subscribers with care and build a strong relationship with them. If you pamper your prospects and provide them with great value, you will earn their trust and respect. On the other hand, if you simply email them one product pitch after another, they will feel abused and will likely unsubscribe from your list altogether.

Here are 7 key tips that will help you build a strong relationship with your opt-in list:

  1. Send emails regularly - Aim to reach your subscribers every five to seven days. If you email too often you risk becoming a nuisance. If you fail to communicate with your prospects often enough, they will become disinterested or even forget who you are!
  2. Provide real value - Send your subscribers really useful information and tips. Remember that your subscribers are looking for a solution to a problem so your emails should always contain something that addresses the problem. This will build trust with your prospects.
  3. Limit your sales pitch ratio - Send at least three or four purely educational emails for every one sales pitch. If you send out too many hard sales pitches, your customers will stop opening your emails.
  4. Include audio or video - Even if your email contains amazing written content, your message will be lost if your prospects are pre-occupied by distractions (ringing phones, internet surfing, funny emails from their friends.). Delivering your message with audio or video will keep them focused.
  5. Ensure your emails are readable - Although animated graphics and fancy logos can give your emails a sexier look, they also increase the risk that your message will be blocked by email filters. Most often, it's a good idea to limit the body of your email to text. (If you are going to imbed audio in your email, make sure that your message is displayed in text format as well in case your reader cannot hear the audio file.) To deliver a video message, upload it to your site and include a hyperlink to the video in the text of your email.
  6. Allow your subscribers to interact with you - If practical, include a discussion forum, comment system or email submission form on your site. Blog style websites which allow your subscribers to comment on your blog content are particularly good for this.
  7. Track your results - Once you have set up your series of emails, track your results to see which ones are being opened and getting good click-through rates (AWeber and Get Response provide detailed reports on this). You can then tweak your email strategies to increase your results.

If you follow these 7 tips, you will have an eager list of subscribers who look forward to receiving your communications and value your advice. In turn, you will enjoy an explosive boost to your bottom line.


Sean Kells is an internet marketing consultant. Learn more strategies for online success and grab a copy of his latest ebook, 7 Days to Online Profits at:==> ReviewAroo.com


This article courtesy of SiteProNews.com

Have a nice day!

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


Go Daddy $12.99 Turbo SSL Sale!   Yahoo! Small Business   25 businesses you can start and run from your home
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
         
Previous Article   2009 Foxonlinelearning.com   Next Article