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How to Make Your Fitness Website Perform at the Highest Level

Author: Kaiser Serajuddin

Using the web is the strongest and cheapest way to get new training leads. That's because most new clients will search for a trainer on the web. Add to that the fact that most trainers have no idea what they're doing with their websites, and you see a nice window of opportunity for you to step-in and get established quickly. If you learn to get it right, you can be the trainer everyone calls.

Getting your site to convert at high levels is actually pretty easy. You don't need to pretend you're a multimillion dollar business - all you have to do is give visitors to your site the information they're looking for.

And what is it they're looking for from you?

Credibility

Experience

Proof of results.

And there's one fool-proof way to establish all three - through client testimonials. Your testimonials are the most important piece of information you can have on your website. Just by making your site full of testimonials, you'll probably end up with the most potent Personal Training website in your area.

Use before and after pictures, quotes from clients talking about what they've achieved with you, and information that highlights your expertise. Let every one of these quotes and photographs focus on a different part of what makes you an outstanding trainer. One person may talk about the weight they've lost, another one talk about your training knowledge, and another about your personality. To make sure every area gets covered, just give your client a heads up of what type of information you're looking for.

Why does this work? Because people don't believe what we say about ourselves, but when someone else says it, it's considered fact. Be sure to use your keywords of "Personal Training" and the name of your area as much as possible, and you'll have a website that ranks very high in the search engines in your neighborhood, and gets tons of people calling you, both at the same time.

There are, of course, a few other important things to have on your website, like a good call to action and a clean presentation, but the message in your testimonials is the most important part. It simply can't fail.

About the Author:

For more info on how to make money in personal training, visit Super-Trainer.com and get your free Marketing Blueprint Report, exposing the truth behind successfully marketing yourself as a top-level personal trainer.

Article Source: ArticlesBase.com - How to Make Your Fitness Website Perform at the Highest Level

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