Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

When is an SEO agency NOT an SEO agency?

Let's face it, almost all SEO agencies, like most online service providers, will outsource some aspects of their work. This is nothing new. In fact, even before the advent of the internet, businesses would traditionally outsource certain tasks - Hence the plethora of 'temping' agencies.

Commonly outsourced tasks were things like telesales, recruitment, even accounting and auditing to some extent. But with the massive growth of online business, outsourcing has grown, and indeed actually changed in its very nature.

In the online business world, the term outsourcing has almost become synonymous with paying for workers that actually live in other countries, whereas previously the outsource workers would be the same country as the employer, if not the same city!

What about the question we started with? When is an SEO agency NOT an SEO agency?

The answer to this is not simple, and the question is really only meant to provoke thought. My own personal feeling is that an SEO agency is not really an SEO agency when it outsources all the work except the customer facing aspect.

What I mean by this is that some SEO 'agencies' merely employ UK based office staff to do the selling and silver tongue sales pitches, then farm out the actual work to cheap overseas labour. The better agencies may have their own database of workers they use on a regular basis, and trust - whereas others may simply use freelancer type websites to 'pick up' staff.

Whilst this may not at first seem like much of an issue, it is not exactly honest!. The kind of setup mentioned above, to my mind, is NOT an SEO agency, more of a sales agency that then passes the work on to others.
I guess you could argue that they are more than a sales agency; after all, perhaps they plan a campaign prior to the work being handed out to freelancers, and pop a quick report together once it's been done. Alright, let's call them an admin agency ;-)

Is it wrong for SEO agencies to outsource at all?

Again, this is down to a matter of opinion. I think its fine for any company, whatever its industry, to outsource some of its workload. At kingpin-seo we sometimes outsource bits and pieces - who doesn't! But perhaps the problem arises when the bulk of the workload is outsourced, without the knowledge of the SEO agencies clients.

The client is in the belief that their work is being carried out by UK workers, whereas unbeknownst to them, someone half way round the world is carrying out the actual work, and for a tiny fraction of the amount the client is paying the agency.

What is it good to outsource, and what shouldn't be outsourced

Again, this is my own opinion - but it is founded on background knowledge of what our own clients are happy with.

We feel it is okay to outsource small amounts of manual, repetitive work, things like gathering initial, basic info on competitors (although we prefer to carry out in depth reports in house!) , and some elements of promotion (such as submitting articles, that are of course, written in house)

A basic rule of thumb is that if the client would not be comfortable with something being outsourced, then it shouldn't be outsourced! - Simply!

Another little rule of thumb is that if something requires or involves decision making that could have some bearing or impact upon the SEO campaign on the whole, it shouldn't be outsourced.

How do I find a decent SEO Agency, that isn't simply an 'Outsource/Admin Agency?

Simple! - Just ask!. Seriously, call or email the agency, and ask them straight if they outsource, and to what extent they outsource.

If they say they don't outsource anything at all, either they are lying, or they don't fully understand the question!

If they say they do outsource, but are fully transparent about what processes and work practices they outsource - that's a good start. We can define in a single sentence our stance on outsourcing, and we suggest you ask any potential SEO agency to do the same.

"We never outsource any decision making, creative production or administrative workload, everything is planned in house, and the vast majority of our work is carried out in house. any outsourcing we do is isolated to repetitive techniques such as submitting a previously written high quality piece of content to directories & websites"

If an agency is not willing to disclose to what extent they outsource, then I would just walk away. At the end of the day, it is YOUR money being used for this service, and just like a service offered offline, you are entitled to know where it is going!

Resource Section - About Kingpin-seo

Kingpin-seo is a client focused, ethical SEO agency that benefits from Google news approval. Kingpin provides cutting edge ethical link building services and transparent SEO techniques for its SEO clients.


This article courtesy of SiteProNews.com

Have a nice day!

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Insurance
Health
Linking Strategies
Negotiation

Online degree

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


 


         
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2010Foxonlinelearning.com   Next Article