Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

What Are Meta Tags and Why Do I Need Them?

There is no other way to put it; the World Wide Web is big business. As an example, you only have to look at the phenomenal success of the online bookstore, Amazon. In 2008, Amazon brought in over nineteen billion dollars in income, yet only required an operating budget of approximately eight hundred and fifty million dollars. It really is no surprise to anyone then that more businesses are investing in expanded web presence and capability. Yet, not every organization has the same successes. Barnes and Noble was selling books online before Amazon was even an idea, and yet it isn't Barnes and Noble that people think of when considering online bookstores, it's Amazon. The key? Amazon took greater advantage of the opportunity to effectively market their product.

Search Engines, Spiders and Websites, Oh My

The most important and often least understood tool for online marketers is the search engine. The primary type of search engine is the web crawler - these are largely automated programs that crawl through available web pages, indexing data according to a variety of parameters. In short, the crawler, or spider, examines each page of a website. Once it has examined the page, it submits it to an index. Then, when a person uses the search engine software, the index provides links to these pages, ranked according to relevance. It is worth mentioning two other points. First, not all engines index the same way. Some use keyword density; others focus on the content of the first paragraph. Second, any changes to a webpage are likely to affect search rankings, so webmasters must carefully consider each change and its possible effects.

I Never Meta Tag I Didn't Like

One important part of preparing a page for good search engine rankings is effective use of HTML meta-tags. These tags do not directly relate to the position a site will have in a search result, but they do offer webmasters some control over the way their sites are presented when they come up in a search. In brief, meta-tags are additional bits of code added to the head of your HTML document, right after "TITLE." Because of the tendency for unscrupulous coders to find and abuse loopholes in search technologies, search engines do not rely heavily on these tags for rankings. Their benefits to web users are important, however.

First, there is the Meta Description tag. This is a brief report about the content of the webpage in question. When a search engine presents users with a hyperlink, there is frequently a small description accompanying that result. In many cases, that is the Meta Description tag the Webmaster put in the HTML document so that when a spider visits the site, it indexes this information. This is not always the case, however; Google in particular will generate its own description for a site.

The Meta Description is often the first piece of information someone using a search engine will see. The URL may not mean anything to them, but this description will. If it is poorly written, the user will likely skim right past the site for one that presents itself more effectively. Thus, the key is effective, concise writing that conveys exactly what the site is about.

The second tag is the Meta Keywords tag. This tag is a list of keywords the Webmaster considers most pertinent to each page. Proper use of the keywords tag is also vital. While search engines use a variety of keyword systems, and have in recent years de-emphasized the Meta Keywords tag, it still contributes to website rankings and should not be neglected. The best method is to examine each page carefully, and pick approximately ten keywords that best represent the data therein. Too many nonspecific keywords will lead to inconsistent search results, and too few means missing an opportunity to get a message in front of users. In addition, many sites are actively on the lookout for keyword abuse. Google in particular is known to ban certain pages from its index entirely if they consider the article to be an abusive, loophole-seeking piece.

There are other, less relevant tags that can provide some benefits, though they aren't as important as the previous two. An example is the Robots tag, which is only useful in making sure certain sites do not index a particular page. This can help a Webmaster keep their content from being associated with undesirable elements, but it does not contribute directly to higher search placement.

No Meta Tag is an Island

Once again, it must be stressed that meta-tags are not a magical solution to the very complex problem of online marketing. They must be regarded as one tool in an inventory of other tools, and should be used responsibly. Properly implemented, they will help complete an effective marketing strategy.


Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/


This article courtesy of SiteProNews.com

Have a nice day!

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Insurance
Health
Linking Strategies
Negotiation

Online degree

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


 


         
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2010Foxonlinelearning.com   Next Article